herencia_team, liderada por Alberto Herencia, consultor de creación de marca y reconocido profesional, ha renovado la imagen del grupo MujeresyCia. El medio Mujeresycia.com, el ranking Las Top 100 Mujeres Líderes y la iniciativa engageMEN, tienen nueva cara. Con la camiseta puesta y sin perder la sonrisa, Alberto Herencia afirma que este desafío le ha permitido conocer de cerca una causa fundamental para la sociedad. Con una larga experiencia en creación de marca -es decir estrategia, naming y diseño- Alberto Herencia era sin dudas, el profesional que podía dar un vuelco a las marcas que integran el grupo Mujeresycia. Llegó de la mano y con el respaldo de Belén Romero -Bárbara&Co- cuya colab
Creación de marca
Algunas ideas poco razonadas sobre el mundo de la estrategia y la creación de marca por Alberto Herencia
Entradas recientes
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